THE DIVIDED COMMUNITY PROJECT

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DIVIDED COMMUNITIES
AND
SOCIAL MEDIA:
Strategies for Community Leaders

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Divided Communities and Social Media

“Give us more detailed counsel for using social media when a community faces division.”  A comment such as this one was the most common response to the Divided Community Project’s first two reports, Key Considerations for Community Leaders Facing Civil Unrest and Planning in Advance of Civil Unrest, both issued in 2016.  This report responds to that request.

In terms of new opportunities in the context of community division, community leaders can now use social media and apps to provide a reliable source of information for residents, to improve their ability to hear and serve constituents, and to strengthen connections among residents and their pride in community.

In terms of new challenges, unrest can occur with little warning; those concerned about an issue now have inexpensive and effective ways to tell a story, stir emotions, create a sense of involvement in a larger movement, and give notice of protest plans.

This report offers strategies for community leaders dealing with community division against the backdrop of these opportunities and challenges.

Part I: Executive Summary

Part I: Executive Summary


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Part II: Social Media Self-Assessment

Part II: Social Media Self-Assessment


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Part III: Strategies for Addressing Division

Part III: Strategies for Addressing Division


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Trusted Online Information Sources

Trusted Online Information Sources


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Increase Resident Input

Increase Resident Input


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Promote Dialogue

Promote Dialogue


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Combat Hate & Discrimination

Combat Hate & Discrimination


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Use Social Media Data

Use Social Media Data


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Part IV: Social Media Terms

Part IV: Social Media Terms


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Part V: Useful Social Media Sites

Part V: Useful Social Media Sites


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Preface

Preface


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Divided Communities and Social Media: Strategies for Community Leaders, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

With the following exceptions, credit photos to the Divided Community Project under CC BY-NC-ND 4.0:

Top of the page & Part I, CC BY-NC 2.0, peoplesworld, Ferguson October 2014, July 6, 2006
Trusted Online Information Sources, CC BY-NC-ND 2.0, janmennens, Trust?, Oct. 13, 2010
Increase Resident Input, CC BY 2.0, Tony Webster, Jamar Clark Listening Session – Minneapolis Police, Nov. 15, 2015
Combat Hate and Discrimination, Sesame Street, Sesame Street: Let’s Be Friends, Youtube, Oct. 3, 2014.
Use Social Media Data, Twitter Analytics
Part IV & V, CC BY 2.0, Mark Kens, Social Media Could by Techndu, Dec. 4, 2012