Cheri Wiles graduated from the Moritz College of Law in 1994 and began her career as an attorney for the law firm of Fisher & Phillips in Atlanta, Georgia, advising corporate clients on labor and employment issues. From there, she worked at The Court Television Network (CourtTV) in New York as a booker identifying and interviewing participants in legal disputes of national interest.
Cheri entered the sports industry in 2001, serving as the director of community outreach with the San Diego Super Bowl Host Committee, the committee charged with coordinating the planning of Super Bowl XXXVII. In that capacity, she worked with the NFL to implement League outreach initiatives and to sanction community events.
Cheri joined the Columbus Blue Jackets organization as a client services manager in 2003 and served in that capacity for three years before assuming the position of director of partnership marketing. As director, Wiles led a team responsible for overseeing the strategic marketing of the team’s corporate partners and played an instrumental role in the execution of all aspects of partner activation programs.