Use Social Media, Websites, and Apps to Promote Offline, Face-to-Face Events and to Support Dialogue Among Residents in Order to Build Community Resiliency.
- Bring residents to in-person discussion sites (3A)
- Online stream key live events (3B)
- Recognize positive contributions (3C)
WHY IMPLEMENT THESE IDEAS?
Community leaders can use social media communications to promote in-person conversation and to allow those who cannot attend an event to watch it. Social media can also build people’s appreciation for each other. This is a time of change in which social media experts are developing platforms aimed at building a sense of community and yet researchers continue to extol the superiority of in-person events. Research indicates that in-person conversations, compared to online ones, less often turn negative, and people are more open to each other’s views. In addition, as people spend more time online, social scientists point out that they are interacting less often in person, with a loss of the humanizing effects of friendships gained and the potential for more demonization of other groups. There is more experience in using live events to help people express emotions and affirm their support for each other in times of grief, though online means may eventually achieve comparable results.
IN THIS CHANGING ENVIRONMENT, COMMUNITY LEADERS CAN USE SOCIAL MEDIA TO:
Leaders can use social media to promote attendance at in-person events held in less formal or more convenient locations than city hall, such as a recreation center, faith-based institution, school, or even a local coffee shop. As discussed in Strategy 1, a variety of platforms, key words, and community partners can be used to reach multiple audiences. Management platforms, such as HootSuite, can push out messages on a variety of platforms, and at pre-set schedules. Social media, such as Nextdoor, can target information to neighborhoods near the event. Social media can build momentum. For example, the Knoxville, Tennessee police department markets online that its officers are available to listen to and talk with residents at a community recreation center.
From Nextdoor, urging in-person help during a snowstorm:
Some cities allow streaming of governmental meetings or of important community meetings or vigils. The live streaming can be done on platforms such as Facebook Live, YouTube, and Periscope.
From The Ohio State University:
From the Austin, Texas, KLRU and the Austin American-Statesman:
Joseph Porcelli of Nextdoor states, “There is a big opportunity [with social media] to help people do great things and kind things for their neighbors and celebrate each other’s success.”
 Emilio Ferrara & Zeyao Yang, Measuring Emotional Contagion in Social Media, PLoS ONE (Nov. 6, 2015),; Kathleen L. McGinn & Eric J. Wilson, How to Negotiate Successfully Online, 3 Negotiation 7, (2004).
 Robert D. Putnam & Lewis M. Feldstein, Better Together 3-9 (2003).
Hootsuite Adacemy, https://hootsuite.com/education?utm_source=linkedin_academypost&utm_medium=earned_media&utm_campaign=ryan_thought_leadership (last visited Mar. 29, 2017).
 Leadership Austin: Engage on the Go, http://leadershipaustin.org/programs/engage-on-the-go/ (last visited Mar 29, 2017).
 Facebook: Austin Talks About ‘The Talk’ – A Community Forum, https://www.facebook.com/events/873434579466455/ (Last visited Mar 29, 2017) (originally posted at Eventbrite: Austin Talks About ‘The Talk’ – A Community Forum, https://www.eventbrite.com/e/austin-talks-about-the-talk-a-community-forum-tickets-2792449291)
 Divided Community Project Discussion with Joseph Porcelli, Senior City Strategist, Nextdoor, Moritz College of Law, Columbus, Ohio (Nov. 3, 2016).